In this day and age, just having a website is no longer enough when trying to bring in new students into your institution. Your website needs to be an extension of your institution’s mission, demonstrate the quality and values, and catch the attention of users visiting your website as potential customers. Your website should be state of the art in terms of design, mobile access, and functionality.
Visual Representation. What is your initial impression of your homepage? Do feel like your website’s design puts your institution’s best foot forward and demonstrates the professionalism found within your school? A professional design should be striking and clean, but with enough visuals to immediately catch the eye of your customers.
A Picture Speaks a Thousand Words. Does your website have enough pictures high resolution images? No one wants to look at a blurry, pixelated photo. Having poor quality photos on your website can detract from the professional quality and drive potential new students away. Photos of students, classes being taught, or of the campus itself are a few types of pictures that can decorate your website. Potential new students want to be able to see snapshots of life at your institution. Having a good variety and amount of photos can help create the feeling that your school is a place that fosters learning and growth and will attract students to your institution.
Ease of Access and Navigation. Can your students access the website and easily find class schedules, descriptions and easy registration? Does the website have a flow that makes sense and is easy to use? Approach your website as someone who is relatively new to the internet. If you are unable to find pertinent information easily, then you should probably consider rearranging your website. The easier it is to access information, the higher the chance you’ll bring in new students and keep your current students.
Classes, Teachers, and Other Descriptions. Are your class descriptions robust? Do your teachers have descriptive, up to date bios? Consider adding videos to your class description pages to show potential new students what that specific class is really like. You can also include videos of your teachers on their bio page.
Healthy Environment. It is very important to stress that your school promotes a healthy emotional environment. Students excel when they are in a setting which allows them to grow and foster their skills and potential. Have your website emphasize the importance of building skills, positive attitudes, and good work etiquette.
Set Yourself Apart From the Competition. Does your institution have any specialized classes that others in the area may not offer? If so, make sure that you advertise, advertise, advertise, these classes on your website. Showing that your institution offers classes that can’t be found elsewhere will boost your appeal to perspective students.
It seems like a lot of information and a very daunting task to take on yourself, but don’t worry We Are Immediate Web Design is here to help! Questions? Call 1-212-929-9980.