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How Your Website Can Help Increase Enrollment

In this day and age, just having a website is no longer enough when trying to bring in new students into your institution. Your website needs to be an extension of your institution’s mission, demonstrate the quality and values, and catch the attention of users visiting your website as potential customers. Your website should be state of the art in terms of design, mobile access, and functionality. Visual Representation. What is your initial impression of your homepage? Do feel like your website’s design puts your institution’s best foot forward and demonstrates the professionalism found within your school? A professional design should be striking and clean, but with enough visuals to immediately catch the eye of your customers. A Picture Speaks a Thousand Words. Does your website hav...

Marketing Tools You Never Heard of

This Article was created to help GROW ENROLLMENT even if you don’t have your own marketing department! These are the same tools that the big marketing agencies use to help brands like General Mills, Honda, and Procter and Gamble grow their business! IT ALL STARTS WITH CONTENT Content marketing is the creation and curation of valuable content (written, audio, video or graphic), in order to acquire and retain customers and clients.Check out this snazzy FREE TOOL called PORTENT.  It’s fun and easy and can help you make awesome, eye catching flyers. SEO Gadget  Content Strategy Tool                                                                                                                                                    Plan a content strategy using keyword research and audi...

14 Ways to Increase Enrollment on a Budget

If you are like many continuing education programs, you are usually fighting two things: Increasing Enrollment Decreasing Marketing Budget. Check out these ways that can help you increase enrollment at your academic institution: READ ON! Post your classes to social media groups that have the same type of student that enrolls in your school. Have a bring a friend for a trial class:  Offer a discount on the next class they register for just for bringing a friend! Contact your local paper and see if they will write a story about your organization and any special classes or stories about your students.  Writers are always looking for material! Send an email blast to your old students reminding them to re-enroll. Offer a new class this season that has a lot of popularity. Send an email to stude...

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